{"id":2433,"date":"2025-08-27T12:09:43","date_gmt":"2025-08-27T12:09:43","guid":{"rendered":"https:\/\/bizkompas.rs\/?p=2433"},"modified":"2026-07-29T09:55:12","modified_gmt":"2026-07-29T09:55:12","slug":"drustvena-odgovornost-u-poslovanju","status":"publish","type":"post","link":"https:\/\/bizkompas.rs\/en\/drustvena-odgovornost-u-poslovanju\/","title":{"rendered":"Corporate Social Responsibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2433\" class=\"elementor elementor-2433\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251f9562 e-flex e-con-boxed e-con e-parent\" data-id=\"251f9562\" data-element_type=\"container\" data-e-type=\"container\" 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elementor-element-0597acc e-flex e-con-boxed e-con e-parent\" data-id=\"0597acc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f64bd elementor-widget elementor-widget-text-editor\" data-id=\"c6f64bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>DRU\u0160TVENA ODGOVORNOST U POSLOVANJU<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19f4464 e-flex e-con-boxed e-con e-parent\" data-id=\"19f4464\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fef709f e-con-full e-flex e-con e-child\" data-id=\"fef709f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789a589 elementor-widget elementor-widget-image\" data-id=\"789a589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-1024x391.jpg\" class=\"attachment-large size-large wp-image-2434\" alt=\"\" srcset=\"https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-1024x391.jpg 1024w, https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-300x115.jpg 300w, https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-768x294.jpg 768w, https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-1536x587.jpg 1536w, https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju-18x7.jpg 18w, https:\/\/bizkompas.rs\/wp-content\/uploads\/2025\/08\/Drustvena-odgovornost-u-poslovanju.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bfbd76 e-flex e-con-boxed e-con e-parent\" data-id=\"5bfbd76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d88dfb elementor-widget elementor-widget-text-editor\" data-id=\"6d88dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\">U dobu kapitalizma i korupcije, gde se jaz izme\u0111u bogatih i siroma\u0161nih pove\u0107ava, retko se\u00a0 o dru\u0161tvenoj odgovornosti u poslovanju daje na zna\u010daju. Fokus je na rastu i maksimizaciji profita, a o materijalnom presti\u017eu da ni ne po\u010dinjemo da pi\u0161emo. Me\u0111utim, treba uvideti da na jedan negativan primer dru\u0161tvene odgovornosti u poslovanju, mo\u017ee se videti nekoliko pozitivnih primera. Samo treba posmatrati.<\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Dakle kada god vidite da je neka kompanija postupila dru\u0161tveno neodgovorno, poku\u0161ajte da taj primer ne uzimate kao stereotip, ve\u0107 da imate u vidu da u istom trenutku postoji nekoliko kompanija koje postupaju dru\u0161tveno odgovorno. Iako je to svakako pozitivni aspekat u poslovanju, gde se sti\u010de utisak da kompanije \u017eele da postupe dru\u0161tveno odgovornost u cilju doprinosa dru\u0161tvu, zajednici i \u017eivotnoj sredini, motiv je ipak ne\u0161to druga\u010diji.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c234874 elementor-widget elementor-widget-heading\" data-id=\"c234874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160ta je dru\u0161tvena odgovornost u poslovanju?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb50a5 elementor-widget elementor-widget-text-editor\" data-id=\"dcb50a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dru\u0161tvena odgovornost u poslovanju je pristup koji kompanije biraju prilikom obavljanja svojih poslovnih aktivnosti, a koji ima uticaj na dru\u0161tvo i \u017eivotnu sredinu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0467c73 elementor-widget elementor-widget-heading\" data-id=\"0467c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Za\u0161to postoji trend rasta dru\u0161tvene odgovornosti me\u0111u kompanijama?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149e710 elementor-widget elementor-widget-text-editor\" data-id=\"149e710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Na\u017ealost, sa poslovnog aspekta, u poslovanju ve\u0107ina aktivnosti se svodi na to da se uti\u010de na odluku potro\u0161a\u010da da kupi va\u0161 proizvod, robu ili\u00a0 uslugu, ili izabere da se kod vas zaposli ili mo\u017eda da postane va\u0161 poslovni saradnik u poslovanju. Na takvu odluku uti\u010de niz faktora koji uklju\u010duju i svest potro\u0161a\u010da, potencijalnog zaposlenog ili poslovnog saradnika o poslovanju kompanije. Dakle budimo realni, ve\u0107ina kompanija ne poku\u0161ava da bude dru\u0161tveno odgovorno da bi pomogle dru\u0161tvu ili smanjile uticaj na \u017eivotnu sredinu, ve\u0107 da bi maksimirale profit, a to ne mogu bez dobrog imid\u017ea.<\/p>\n\n<p class=\"wp-block-paragraph\">Sigurno ste se susreli sa primerima gde su kompanije svojim postupcima doprineli tome da stekmu imid\u017e kompanije koja nije dru\u0161tveno odgovorna, i samim time nije za saradnju. Kao rezultat, stagnirao je rast firme, zaposleni su je napu\u0161tali, poslovni saradnici izbegavali saradnju, a potro\u0161a\u010di smanjili kupovinu proizvoda ili usluga.<\/p>\n\n<p class=\"wp-block-paragraph\">Sa druge strane, susreli ste se sigurno i sa primerima da su svojim postupcima doprineli tome da steknu imid\u017e kompanije koja jeste dru\u0161tveno odgovorna i to su neretko bile kompanije u kojima su kadrovi hteli da se zaposle, a kupci da od njih kupuju robu, proizvode i usluge, ili poslovni saradnici da uspostave saradnju.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sada je vidljivo da polako dolazimo do odgovora \u2013 kompanija treba da bude dru\u0161tveno odgovorna u poslovanju da bi uspe\u0161no poslovala. To je neizostavna karika u lancu planiranja poslovanja.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c87e56 elementor-widget elementor-widget-heading\" data-id=\"8c87e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koji su primeri dru\u0161tveno odgovornog poslovanja?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819b34 elementor-widget elementor-widget-text-editor\" data-id=\"6819b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Podr\u0161ka lokalnoj ili \u0161iroj zajednici u vidu donacija, sponzorstva i generalno organizovanja doga\u0111aja koji za cilj imaju pobolj\u0161anje \u017eivota zajednice na svim \u017eivotnim planovima.<\/p>\n\n<p class=\"wp-block-paragraph\">Briga o zaposlenima u vidu podsticanja njihovog razvoja, ekonomskog rasta i po\u0161tene konkurencije, koja ima za cilj da zadr\u017ei kvalitetan kadar u poslovanju kroz ostvarivanja njihovog zadovoljstva i sigurnosti.<\/p>\n\n<p class=\"wp-block-paragraph\">Ekolo\u0161ka odgovornost u vidu smanjenja zaga\u0111enja, obavljanja recikla\u017ee, pove\u0107anja energetske efikasnosti i kori\u0161\u0107enja obnovljivih izvora energije koji ima za cilj da dugoro\u010dno o\u010duva ekosistem u kome dru\u0161tvo obitava.<\/p>\n\n<p class=\"wp-block-paragraph\">Etika u poslovanju u vidu po\u0161tovanja zakona, javne borbe protiv korupcije i transparentnosti u poslovanju koji ima za cilj da zajednici stavi do znanja da postavljeni sistem dru\u0161tva funkcioni\u0161e.<\/p>\n\n<p class=\"wp-block-paragraph\">Iako se mo\u017ee primetiti donekle interesni pristup ovom procesu, ipak je dobro da on postoji jer doprinosi nekom ve\u0107em dru\u0161tvenom blagostanju. Samo se nadajmo da \u0107e vremenom pustiti i umno\u017eiti svoje korenove u modernom poslovanju, kao i da \u0107e se motiv za njegovu primenu promeniti da postane istinski u cilju unapre\u0111enja dru\u0161tva i o\u010duvanje \u017eivotne sredine, a ne kao sredstvo za ostvarenje profita.<\/p>\n\n<p class=\"wp-block-paragraph\">\u010cAST IZUZECIMA!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a9160 elementor-widget elementor-widget-text-editor\" data-id=\"92a9160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><strong>Zapamtite:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Poverenje potro\u0161a\u010da \u2013 ljudi radije biraju brendove koji \u201erade pravu stvar\u201c.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Privla\u010denje talenata \u2013 zaposleni \u017eele da rade za odgovorne firme.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Dugoro\u010dna odr\u017eivost \u2013 firme koje misle na budu\u0107nost \u010desto bolje opstaju.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-660aff1 e-con-full e-flex e-con e-child\" data-id=\"660aff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e77e43e elementor-widget elementor-widget-spacer\" data-id=\"e77e43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22fd166 e-con-full e-flex e-con e-child\" data-id=\"22fd166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a1aa8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5a1aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d157b0d elementor-widget elementor-widget-text-editor\" data-id=\"d157b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mo\u017eda vas zainteresuju jo\u0161 neki stru\u010dni tekstovi sa na\u0161eg bloga:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 DRU\u0160TVENA ODGOVORNOST U POSLOVANJU U dobu kapitalizma i korupcije, gde se jaz izme\u0111u bogatih i siroma\u0161nih pove\u0107ava, retko se\u00a0 o dru\u0161tvenoj odgovornosti u poslovanju daje na zna\u010daju. Fokus je na rastu i maksimizaciji profita, a o materijalnom presti\u017eu da ni ne po\u010dinjemo da pi\u0161emo. Me\u0111utim, treba uvideti da na jedan negativan primer dru\u0161tvene odgovornosti [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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